Flipkart has launched a new hyperlocal delivery service called Flipkart Quick, which aims to deliver products within 90-mins. The service will offer a catalog of over 2000 products and will digitize local kiranas, bringing them to the e-commerce market.
In the first phase, Flipkart Quick will have offer categories like Grocery, Fresh, Dairy, Meat, Mobiles, Electronics Accessories, Stationery Items, and Home Accessories. Customers can choose between getting their product delivered within 90-min of ordering or select a 2-hour window according to their convenience. Delivery fees will be a minimum of Rs. 29 and products can be ordered between 6am to midnight.
Flipkart Quick will first start in Bengaluru in select neighborhoods including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indira Nagar.
Commenting on the launch, Sandeep Karwa, Vice President, Flipkart, said:
Hyperlocal capabilities can be described simply as building connections between locally available products and consumers in a particular area. This is a great model for India as households of all sizes are already used to their neighborhood Kirana stores. In fact, Indian families are so comfortable with what we call the ‘hyperlocal context’, that there is a tendency to develop deep, familial ties with vendors, shopkeepers and service providers – now with the convenience of e-commerce.Today, with Flipkart Quick – our Hyperlocal capability, we have the potential to bring together the whole network of neighborhood Kirana stores onto our platform with just a click.